Forscherwelt ("Explorer World" in German) is a hands-on lab in Düsseldorf set up by Wonderlabz and Henkel to make science fun for kids.

The world is theirs to explore – climbing the tree by the glass house, scaling the mountain of knowledge and discovering its hidden cave filled with books. 


I designed the identity (several interchangeable symbols of various complexity accompanied by a simple logotype), creating characters and populating the interactive wall.


Explorer and Explorina, as they came to be known, pop up throughout the world wearing their protective goggles and helmets, popping molecules, taking samples from the rainbow and falling with the rain.